Google's Rolling Updates, Microsoft Blocks ChatGPT, and new Meta Ad tools
Google moves to rolling search updates, Microsoft banned ChatGPT, and Meta launched new advertising tools.
Latest
Elevate Your Marketing Strategies with AI-Enhanced Customer Data Platforms
Explore the synergies between Artificial Intelligence and Customer Data Platforms to deliver unparalleled customer experiences, drive operational efficiency, and stay ahead in today’s dynamic digital environment.
Harnessing Audience Insights for Business Growth and Scalability
Decoding Audience Dynamics: A Catalyst for Tailored Growth Strategies
The Cookieless Future is Here: Steps for SMEs to Take Now
No More Waiting - How Small Businesses Can Adapt to the New Cookieless Reality
Leveraging AI for Enhanced Video Advertising on YouTube: A Guide for Business Professionals
Google announces how AI is reshaping advertising on YouTube. This is a guide for how your business can take advantage.
Achieve Remarkable ROI with Google’s Demand Gen AI-Advertising Platform
Google launches AI-powered Demand Gen & Video View campaigns to connect businesses with engaged consumers and reshape digital advertising.
CDPs: The Essential Navigation Tool for Marketers in a Privacy-Centric World
Navigating the New Normal: How Customer Data Platforms (CDPs) Equip Marketers to Thrive Amidst Privacy Changes
Marketing with Supercharged AI: Claude and ChatGPT Face Off
As AI advances, marketing teams can leverage Claude for reliable insights and ChatGPT for captivating creatives. Together these tools provide robust capabilities to help engage audiences and drive revenue growth.
Meta's Threads, Twitter's New Rival, and What it Means for Businesses
Meta's Threads, the new kid on the social media block, launched on Thursday, July 6th, amassing 70 million users by the time of this writing on Friday, July 7th. That means a new platform for marketers and businesses to strategize around, as early adopters.
Google Universal Analytics to GA4 - What Marketers Need to Know
Tomorrow is the day that marketers might have a panic attack. Google is making the standard of their analytics platform the new GA4, and eliminating Universal Analytics.
Embracing the Cookieless Future: A Comprehensive Guide to Collecting and Using First-Party Data for SMEs
This guide offers an in-depth understanding of its importance and presents a step-by-step approach to leverage data effectively.
Implementing First-Party Data Strategies: A Deep Dive for SMEs in a Cookieless Era
In this follow-up article, we will delve deeper into the world of first-party data. We'll explore the concept, the benefits it offers, how to collect it, and most importantly, how to leverage it effectively for your marketing strategies in the cookieless era.
Navigating the Cookieless Future: Implications for Small-to-Medium Sized Enterprises
Cookies are quickly going away from regular internet marketing as we've known it for decades.
10 jobs with the most remote work opportunities
Layoffs aren't over for media and tech companies
Looking for a job and AI in media/education
Media layoffs are still looming and AI is adding more value to media
Subscriptions Are Growing...Exponentially
All-in-One Subscription Platform
Layoffs
Layoffs in Big Tech and Media
Economic headwinds are causing major disruption for tech and media companies relying on advertising revenue.
More Cuts at Twitter | YouTube Rolls Out Handles | Media Business Strategy Changes
Elon Musk is set to cut up to 50% of the Twitter staff. YouTube is getting into the identification arena. Semafor has a scoop on Insider's subscription and newsroom strategy changes.
Twitter Acquisition Set To Close by Elon Musk Today
Today Elon Musk is set to take the helm and start to turn the struggling social media company around.
Parler
Ye buys Parler; Elon plans to cut Twitter staff
There's a lot of social media ownership changing hands this year. Kanye 'Ye' West is buying Parler. Elon is buying Twitter and plans to cut 75% of staff.
Netflix
Ad-Supported Netflix For $7 Launches
Netflix will debut its ad-support plan for $6.99 starting in November in 12 markets.
Elon Wants Twitter...Again
Elon Musk has rescinded the previous reversal of his initial takeover offer of $44 billion to purchase Twitter.
Now Twitter wants to be TikTok
Twitter is trying to stay relevant and iterative during these tumultuous times by getting more involved in the video space with an immersive video experience.
YouTube
YouTube Launches Shorts Creator Revenue Program
YouTube Shorts will provide monetization options for creators starting in 2023 as part of the YouTube Partner Program.
Twitter and Elon are Still in a Gridlock
SMS marketing can help you keep your customers engaged and coming back for more. By sending timely updates and special offers, you can remind them why they chose to do business with you in the first place. Get started! Back in April, Elon Musk put in a bid to buy
Google Delay's Phasing Out Third-Party Cookies until mid-2024
Google is delaying its plan to remove third-party cookies from Chrome to the second half of 2024. But, don't delay owning your first-party data.
Netflix
Netflix chooses Microsoft as Ad-Serving Partner
Netflix will offer an ad-supported subscription package using Microsoft as their ad serving partner
Privacy
How the idea of privacy has changed in the US
Stacker investigated the way the idea of privacy has changed in the U.S. during the last two decades using a variety of news and government sources.
Cookieless
First Party Data in a Cookieless World
CDPs will help marketing teams become much more sophisticated, using a data-driven system for revenue growth.
TikTok
5 ways TikTok taps into online shopping—and more revenue—on its platform
Written By: Bekah Wright The creator economy is here, thanks to social media platforms like TikTok, Facebook, and Instagram. Now, businesses, brands, and influencers are taking to social media with its far-reaching and lucrative impact, while the e-commerce umbrella expands to include social media marketing and social commerce. Just how
Data
Data-Driven Selling with First-Party Data
Understanding the customer journey is the holy grail for many publishers. Now, it’s a reality. In this video, Mark spoke at the SIIA BIMS conference in 2018, as CDPs and first-party data were just starting to hit the publishing mainstream. Hear how he provides a wealth of knowledge about
Meta (Facebook) COO Sheryl Sandberg Steps Down
After 14 years with the mega social media platform, COO Sheryl Sandberg is stepping away. According to her post on, you guessed it, Facebook, she iterates that when she started with Facebook, she wasn't actually looking for a job when Mark Zuckerberg approached her to join the team. Sandberg has