The Cookieless Future is Here: Steps for SMEs to Take Now
No More Waiting - How Small Businesses Can Adapt to the New Cookieless Reality
As a follow-up to Navigating the Cookieless Future which we previously posted on Overwrite Media we wanted to delve into where we are now and what’s next.
Navigating the Cookieless Future: Implications for Small-to-Medium Sized Enterprises
But, before we get into it, I just released a new eBook covering how the future is changing towards first-party data.
A Guide To First-Party Data and the Future of Customer Insights
As third-party data declines, there is an urgent need for brands to transform their practices and pivot to first-party data strategies that respect consumer privacy. We're excited to announce the availability of our new comprehensive ebook covering best practices for competing with first-party data in this new paradigm.
This tactical playbook provides detailed strategies and real-world examples for:
- Systematically collecting high-quality third-party data across channels
- Unifying disparate data into persistent customer profiles
- Activating profiles for tailored omnichannel personalization
- Leveraging first-party insights to build trust and loyalty
Competing with First Party Data equips digital marketers, CX leaders, and executives with the recommendations and frameworks to shift successfully to a first-party focus for sustainable future growth and advantage.
Get the free ebook now to learn how leading companies are adapting to the world of privacy-centric data collection and usage. Be empowered to transform your customer relationships and accelerate growth through transparent first-party data strategies.
