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Latest
AI Agents in Business: Transforming Operations, Customer Experience, and Innovation
AI agents are redefining how businesses operate. From handling customer inquiries to optimizing supply chains, these intelligent tools are no longer futuristic—they’re essential.
The Power of Building AI Agents Directly in Slack
AI Agents can drastically change your business for the better...especially when they're integrated into the tools you already use, like Slack.
The Future of Business: How AI Agents Are Transforming Operations
AI Agents are revolutionizing business operations, delivering 37% cost reduction while uncovering hidden revenue opportunities your human teams are missing. Partner with us to deploy your intelligent agent ecosystem before your competitors do.
7 Essential Data-Focused Platforms Every Business Should Know
Here are seven essential data-focused platforms that every business should be familiar with.
Smart Budget Allocation: Using AI to Maximize Marketing Spend
Explore how AI is transforming budget allocation and helping companies achieve unprecedented ROI.
Google reversed course and decided to keep the cookie. What now?
In a move that stunned the marketing world, Google has now decided to keep the tracking cookie. For years, Google has stated that they would be deprecating and phasing out their 3rd party tracking cookie
Google is shutting down another service
Google has announced the final shutdown of its shortener service, Google URL Shortener (goo.gl). Enter Galliass.
Emerging Trends in Tracking Without Cookies
In the digital era, cookies have long been the backbone of online tracking, pivotal for advertising, analytics, and creating personalized user experiences. However, the tide is turning.
How to Unlock Revenue Growth with Google Analytics 4
Google Analytics 4 (GA4) emerges as a beacon for businesses aiming to harness the full potential of their digital presence. As the latest iteration of Google's analytics service, GA4 is not merely an update but a complete overhaul designed for the future of web and app analytics.
Breaking Down CDPs and DMPs: What They Mean for Customer Analysis
Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) stand out as essential components in the modern marketer’s arsenal needed for sophisticated data management.
Navigating the Post-Cookie Era: Strategies for Companies to Thrive Amid Google's Privacy Sandbox Changes
Google's Privacy Sandbox phases out cookies, challenging digital marketing and analytics, and raising concerns about ad efficacy and competition.
Business Intelligence
How to Effectively Collect and Use First-Party Data: A Practical Guide
In this comprehensive guide, we'll explore the multifaceted world of first-party data, illuminating its critical role in today's data-driven business landscape.
Google's Rolling Updates, Microsoft Blocks ChatGPT, and new Meta Ad tools
Google moves to rolling search updates, Microsoft banned ChatGPT, and Meta launched new advertising tools.
AI
Elevate Your Marketing Strategies with AI-Enhanced Customer Data Platforms
Explore the synergies between Artificial Intelligence and Customer Data Platforms to deliver unparalleled customer experiences, drive operational efficiency, and stay ahead in today’s dynamic digital environment.
Digital Marketing
Harnessing Audience Insights for Business Growth and Scalability
Decoding Audience Dynamics: A Catalyst for Tailored Growth Strategies
Cookieless
The Cookieless Future is Here: Steps for SMEs to Take Now
No More Waiting - How Small Businesses Can Adapt to the New Cookieless Reality
AI
Leveraging AI for Enhanced Video Advertising on YouTube: A Guide for Business Professionals
Google announces how AI is reshaping advertising on YouTube. This is a guide for how your business can take advantage.
Latest
Achieve Remarkable ROI with Google’s Demand Gen AI-Advertising Platform
Google launches AI-powered Demand Gen & Video View campaigns to connect businesses with engaged consumers and reshape digital advertising.
Latest
CDPs: The Essential Navigation Tool for Marketers in a Privacy-Centric World
Navigating the New Normal: How Customer Data Platforms (CDPs) Equip Marketers to Thrive Amidst Privacy Changes
AI
Marketing with Supercharged AI: Claude and ChatGPT Face Off
As AI advances, marketing teams can leverage Claude for reliable insights and ChatGPT for captivating creatives. Together these tools provide robust capabilities to help engage audiences and drive revenue growth.
Threads
Meta's Threads, Twitter's New Rival, and What it Means for Businesses
Meta's Threads, the new kid on the social media block, launched on Thursday, July 6th, amassing 70 million users by the time of this writing on Friday, July 7th. That means a new platform for marketers and businesses to strategize around, as early adopters.
Google Universal Analytics to GA4 - What Marketers Need to Know
Tomorrow is the day that marketers might have a panic attack. Google is making the standard of their analytics platform the new GA4, and eliminating Universal Analytics.
First-Party Data
Embracing the Cookieless Future: A Comprehensive Guide to Collecting and Using First-Party Data for SMEs
This guide offers an in-depth understanding of its importance and presents a step-by-step approach to leverage data effectively.