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The Cookieless Future is Here: Steps for SMEs to Take Now
No More Waiting - How Small Businesses Can Adapt to the New Cookieless Reality
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Mark E. Chiles
Leveraging AI for Enhanced Video Advertising on YouTube: A Guide for Business Professionals
Google announces how AI is reshaping advertising on YouTube. This is a guide for how your business can take advantage.
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Mark E. Chiles
August 2023
Achieve Remarkable ROI with Google’s Demand Gen AI-Advertising Platform
Google launches AI-powered Demand Gen & Video View campaigns to connect businesses with engaged consumers and reshape digital advertising.
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Mark E. Chiles
CDPs: The Essential Navigation Tool for Marketers in a Privacy-Centric World
Navigating the New Normal: How Customer Data Platforms (CDPs) Equip Marketers to Thrive Amidst Privacy Changes
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Mark E. Chiles
July 2023
Marketing with Supercharged AI: Claude and ChatGPT Face Off
As AI advances, marketing teams can leverage Claude for reliable insights and ChatGPT for captivating creatives. Together these tools provide robust…
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Mark E. Chiles
Meta's Threads, Twitter's New Rival, and What it Means for Businesses
Meta's Threads, the new kid on the social media block, launched on Thursday, July 6th, amassing 70 million users by the time of this writing on Friday…
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Mark E. Chiles
Invite your friends to read Overwrite Media
Thank you for reading Overwrite Media — your support allows me to keep doing this work. If you enjoy Overwrite Media, it would mean the world to me if…
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Mark E. Chiles
June 2023
Google Universal Analytics to GA4 - What Marketers Need to Know
Tomorrow is the day that marketers might have a panic attack. Google is making the standard of their analytics platform the new GA4, and eliminating…
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Mark E. Chiles
Implementing First-Party Data Strategies: A Deep Dive for SMEs in a Cookieless Era
In this follow-up article, we will delve deeper into the world of first-party data. We'll explore the concept, the benefits it offers, how to collect…
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Mark E. Chiles
Navigating the Cookieless Future: Implications for Small-to-Medium Sized Enterprises
Cookies are quickly going away from regular internet marketing as we've known it for decades.
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Mark E. Chiles
May 2023
10 jobs with the most remote work opportunities
Layoffs aren't over for media and tech companies
 • 
Mark E. Chiles
April 2023
© 2023 Mark E. Chiles
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