ICYMI I wrote my take on the previous events leading up to Elon Musk buying just over 9% of Twitter shares to become the largest shareholder, then being offered a Board seat, then declining the offer, only to post a takeover bid. Today, just a few weeks after Musk made
Twitter has long since been trying to make up ground in the social media game to the likes of Meta/Facebook, Snap, LinkedIn, and even more recently, TikTok. However, it's still relatively small, by active user count and revenue, with a high share price of $77 in February
Online Shopping
Written by: Leesa Davis By August of 1994, the New York Times called it: “Attention Shoppers: Internet is Open.” By that time, computers were quickly becoming commonplace in many U.S. households and a burgeoning e-commerce scene led by Amazon and several other, newly formed companies was revolutionizing shopping by
eCommerce
Written by: Lauren Liebhaber The “pain of paying” is a behavioral economics theory that refers to the negative emotions humans feel when making a purchase. Humans are a loss-averse species and we react more strongly to losses than we do to equal wins or gains. So, while some purchases hurt
Social Media
Written by: Leesa Davis There are many benefits of using social media to grow a business and to craft an online persona that showcases a brand’s values and services. A defined social media strategy can help businesses be more profitable, establish credibility, and gain a strategic edge over the
Social Media
Written by: Angelica Leicht Effective sales tactics tend to shift and change over time. Think back to the era of door-to-door sales. At that point in time, smooth-talking salespeople would spend their days going from one house to the next to demonstrate what their products—whether vacuums, cleaning products, or
Newsletter
Short-form video is becoming an astounding business for more than just TikTok. Yesterday, Meta announced that it is rolling out Facebook Reels to 150 countries, just five months after it launched in the U.S. Meta has been putting a lot of effort into its video-based platforms. Late last year,
Announced this morning, Jack Dorsey @jack is leaving the Twitter CEO gig with CTO Parag Agrawal @paraga taking the helm. Jack took to Twitter to share the company-wide email he sent about his resignation and the next steps for the company. not sure anyone has heard but, I resigned from
With all of the news around Facebook changing their name to Meta, and the countless privacy-related issues abound, they're still figuring out ways to keep people engaged on their numerous platforms. On Wednesday, Max Eulenstein announced that all Instagram accounts are now able to use links in Stories.
For those that are keeping an eye on the social audio space, Twitter launched Spaces earlier this year. This is part of a growing trend of the growing social auditory market, started mainly by Clubhouse, followed on by Facebook and LinkedIn. Earlier this week, Twitter announced the opening of their
We all know about Google Ads and how they have transformed over the years. Google is making new transformations in the realm of ad conversions. On Monday, Google announced that marketers need a different way of measuring criteria in a changing privacy landscape. Vidhya Srinivasan, VP/GM Buying, Analytics and