For those that are keeping an eye on the social audio space, Twitter launched Spaces earlier this year. This is part of a growing trend of the growing social auditory market, started mainly by Clubhouse, followed on by Facebook and LinkedIn.
Earlier this week, Twitter announced the opening of their Spaces Spark Program. This program is geared towards Creators looking to build their audience, and start to create actual businesses around social audio.
today we’re opening the application process for the Twitter Spaces Spark Program
what’s that? it’s an initiative for creators who are excited about the future of social audio 👇 pic.twitter.com/4zay8uvao8— Spaces (@TwitterSpaces) October 12, 2021
The Program is a 3-month accelerator program designed to unearth great Spaces on Twitter and provide funding, technical, and marketing support. They're looking for Creators to host a twice-weekly Space over those three months.
The benefits of the accelerator are as follows:
Exclusive rewardsCha-ching! $2500 per month to be exactMonthly ad credits to promote your Spaces (you’ll need to set up a business account and terms & conditions apply)Custom Spaces swag
Access and communityVirtual kick-off with Twitter product leadershipEarly access to new Twitter products and featuresConnection to other Creators in the Twitter Spaces Spark Program community
Visibility — see your name in lights!Support from Twitter’s owned and operated social handlesPromotional spotlights in Twitter content seriesOpportunities for prioritized in-app discoverability for well-performing Spaces
There are some criteria that have to be met in order to be eligible to apply:
Who can apply?
To be considered for the Twitter Spaces Spark Program, you must meet the minimum application requirements:You are 18 years of age or older.Your account has 5,000 or more active followers.You are located in the U.S. for Phase 1 of the Twitter Spaces Spark Program.You can commit to host a minimum of two Spaces each week.You have a complete profile with account name, bio, profile picture, and header image.
This type of program is in line with Substack Local creating their fund to develop local news ecosystems with a $1,000,000 initiative. YouTube created a $100M fund for their new Shorts program and TikTok created a $267M fund to help explosive creators. There's a vicious fight for talent on these new rich media platforms to drive growth for eyeballs to drive advertising revenue.
Mark E. Chiles is the Founder of Overwrite Media and has an extensive two-decade career in progressive technology and digital media. He's been a speaker at several conferences related to digital marketing, media, and customer data. Connect with him on Twitter @markechiles or on LinkedIn.