SMS marketing can help you keep your customers engaged and coming back for more. By sending timely updates and special offers, you can remind them why they chose to do business with you in the first place. Get started! Back in April, Elon Musk put in a bid to buy
Google is delaying its plan to remove third-party cookies from Chrome to the second half of 2024. But, don't delay owning your first-party data.
Netflix
Netflix will offer an ad-supported subscription package using Microsoft as their ad serving partner
Privacy
Stacker investigated the way the idea of privacy has changed in the U.S. during the last two decades using a variety of news and government sources.
Cookieless
CDPs will help marketing teams become much more sophisticated, using a data-driven system for revenue growth.
TikTok
Written By: Bekah Wright The creator economy is here, thanks to social media platforms like TikTok, Facebook, and Instagram. Now, businesses, brands, and influencers are taking to social media with its far-reaching and lucrative impact, while the e-commerce umbrella expands to include social media marketing and social commerce. Just how
Data
Understanding the customer journey is the holy grail for many publishers. Now, it’s a reality. In this video, Mark spoke at the SIIA BIMS conference in 2018, as CDPs and first-party data were just starting to hit the publishing mainstream. Hear how he provides a wealth of knowledge about
After 14 years with the mega social media platform, COO Sheryl Sandberg is stepping away. According to her post on, you guessed it, Facebook, she iterates that when she started with Facebook, she wasn't actually looking for a job when Mark Zuckerberg approached her to join the team.
ICYMI I wrote my take on the previous events leading up to Elon Musk buying just over 9% of Twitter shares to become the largest shareholder, then being offered a Board seat, then declining the offer, only to post a takeover bid. Today, just a few weeks after Musk made
Twitter has long since been trying to make up ground in the social media game to the likes of Meta/Facebook, Snap, LinkedIn, and even more recently, TikTok. However, it's still relatively small, by active user count and revenue, with a high share price of $77 in February
Online Shopping
Written by: Leesa Davis By August of 1994, the New York Times called it: “Attention Shoppers: Internet is Open.” By that time, computers were quickly becoming commonplace in many U.S. households and a burgeoning e-commerce scene led by Amazon and several other, newly formed companies was revolutionizing shopping by
eCommerce
Written by: Lauren Liebhaber The “pain of paying” is a behavioral economics theory that refers to the negative emotions humans feel when making a purchase. Humans are a loss-averse species and we react more strongly to losses than we do to equal wins or gains. So, while some purchases hurt