Google Universal Analytics to GA4 - What Marketers Need to Know
Tomorrow is the day that marketers might have a panic attack. Google is making the standard of their analytics platform the new GA4, and eliminating Universal Analytics.
Latest
First-Party Data
Embracing the Cookieless Future: A Comprehensive Guide to Collecting and Using First-Party Data for SMEs
This guide offers an in-depth understanding of its importance and presents a step-by-step approach to leverage data effectively.
CDP
Implementing First-Party Data Strategies: A Deep Dive for SMEs in a Cookieless Era
In this follow-up article, we will delve deeper into the world of first-party data. We'll explore the concept, the benefits it offers, how to collect it, and most importantly, how to leverage it effectively for your marketing strategies in the cookieless era.
Cookieless
Navigating the Cookieless Future: Implications for Small-to-Medium Sized Enterprises
Cookies are quickly going away from regular internet marketing as we've known it for decades.
Jobs
10 jobs with the most remote work opportunities
Layoffs aren't over for media and tech companies
AI
Looking for a job and AI in media/education
Media layoffs are still looming and AI is adding more value to media
Subscriptions
Subscriptions Are Growing...Exponentially
All-in-One Subscription Platform
Layoffs
Layoffs in Big Tech and Media
Economic headwinds are causing major disruption for tech and media companies relying on advertising revenue.
More Cuts at Twitter | YouTube Rolls Out Handles | Media Business Strategy Changes
Elon Musk is set to cut up to 50% of the Twitter staff. YouTube is getting into the identification arena. Semafor has a scoop on Insider's subscription and newsroom strategy changes.
Twitter Acquisition Set To Close by Elon Musk Today
Today Elon Musk is set to take the helm and start to turn the struggling social media company around.
Parler
Ye buys Parler; Elon plans to cut Twitter staff
There's a lot of social media ownership changing hands this year. Kanye 'Ye' West is buying Parler. Elon is buying Twitter and plans to cut 75% of staff.
Netflix
Ad-Supported Netflix For $7 Launches
Netflix will debut its ad-support plan for $6.99 starting in November in 12 markets.