Parler
Ye buys Parler; Elon plans to cut Twitter staff
There's a lot of social media ownership changing hands this year. Kanye 'Ye' West is buying Parler. Elon is buying Twitter and plans to cut 75% of staff.
Netflix
Ad-Supported Netflix For $7 Launches
Netflix will debut its ad-support plan for $6.99 starting in November in 12 markets.
Elon Wants Twitter...Again
Elon Musk has rescinded the previous reversal of his initial takeover offer of $44 billion to purchase Twitter.
Now Twitter wants to be TikTok
Twitter is trying to stay relevant and iterative during these tumultuous times by getting more involved in the video space with an immersive video experience.
YouTube
YouTube Launches Shorts Creator Revenue Program
YouTube Shorts will provide monetization options for creators starting in 2023 as part of the YouTube Partner Program.
Twitter and Elon are Still in a Gridlock
SMS marketing can help you keep your customers engaged and coming back for more. By sending timely updates and special offers, you can remind them why they chose to do business with you in the first place. Get started! Back in April, Elon Musk put in a bid to buy
Google Delay's Phasing Out Third-Party Cookies until mid-2024
Google is delaying its plan to remove third-party cookies from Chrome to the second half of 2024. But, don't delay owning your first-party data.
Netflix
Netflix chooses Microsoft as Ad-Serving Partner
Netflix will offer an ad-supported subscription package using Microsoft as their ad serving partner
Privacy
How the idea of privacy has changed in the US
Stacker investigated the way the idea of privacy has changed in the U.S. during the last two decades using a variety of news and government sources.
Cookieless
First Party Data in a Cookieless World
CDPs will help marketing teams become much more sophisticated, using a data-driven system for revenue growth.
TikTok
5 ways TikTok taps into online shopping—and more revenue—on its platform
Written By: Bekah Wright The creator economy is here, thanks to social media platforms like TikTok, Facebook, and Instagram. Now, businesses, brands, and influencers are taking to social media with its far-reaching and lucrative impact, while the e-commerce umbrella expands to include social media marketing and social commerce. Just how
Data
Data-Driven Selling with First-Party Data
Understanding the customer journey is the holy grail for many publishers. Now, it’s a reality. In this video, Mark spoke at the SIIA BIMS conference in 2018, as CDPs and first-party data were just starting to hit the publishing mainstream. Hear how he provides a wealth of knowledge about