CDP
In this follow-up article, we will delve deeper into the world of first-party data. We'll explore the concept, the benefits it offers, how to collect it, and most importantly, how to leverage it effectively for your marketing strategies in the cookieless era.
Cookieless
Cookies are quickly going away from regular internet marketing as we've known it for decades.
Jobs
Layoffs aren't over for media and tech companies
AI
Media layoffs are still looming and AI is adding more value to media
Subscriptions
All-in-One Subscription Platform
Layoffs
Economic headwinds are causing major disruption for tech and media companies relying on advertising revenue.
Elon Musk is set to cut up to 50% of the Twitter staff. YouTube is getting into the identification arena. Semafor has a scoop on Insider's subscription and newsroom strategy changes.
Today Elon Musk is set to take the helm and start to turn the struggling social media company around.
Parler
There's a lot of social media ownership changing hands this year. Kanye 'Ye' West is buying Parler. Elon is buying Twitter and plans to cut 75% of staff.
Netflix
Netflix will debut its ad-support plan for $6.99 starting in November in 12 markets.
Elon Musk has rescinded the previous reversal of his initial takeover offer of $44 billion to purchase Twitter.
Twitter is trying to stay relevant and iterative during these tumultuous times by getting more involved in the video space with an immersive video experience.
