Latest
In a move that stunned the marketing world, Google has now decided to keep the tracking cookie. For years, Google has stated that they would be deprecating and phasing out their 3rd party tracking cookie
Cookieless
In the digital era, cookies have long been the backbone of online tracking, pivotal for advertising, analytics, and creating personalized user experiences. However, the tide is turning.
Google moves to rolling search updates, Microsoft banned ChatGPT, and Meta launched new advertising tools.
AI
Google announces how AI is reshaping advertising on YouTube. This is a guide for how your business can take advantage.
Latest
Google launches AI-powered Demand Gen & Video View campaigns to connect businesses with engaged consumers and reshape digital advertising.
Threads
Meta's Threads, the new kid on the social media block, launched on Thursday, July 6th, amassing 70 million users by the time of this writing on Friday, July 7th. That means a new platform for marketers and businesses to strategize around, as early adopters.