Google's Rolling Updates, Microsoft Blocks ChatGPT, and new Meta Ad tools
Google moves to rolling search updates, Microsoft banned ChatGPT, and Meta launched new advertising tools.
AI
Leveraging AI for Enhanced Video Advertising on YouTube: A Guide for Business Professionals
Google announces how AI is reshaping advertising on YouTube. This is a guide for how your business can take advantage.
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Achieve Remarkable ROI with Google’s Demand Gen AI-Advertising Platform
Google launches AI-powered Demand Gen & Video View campaigns to connect businesses with engaged consumers and reshape digital advertising.
Google Universal Analytics to GA4 - What Marketers Need to Know
Tomorrow is the day that marketers might have a panic attack. Google is making the standard of their analytics platform the new GA4, and eliminating Universal Analytics.
Google Delay's Phasing Out Third-Party Cookies until mid-2024
Google is delaying its plan to remove third-party cookies from Chrome to the second half of 2024. But, don't delay owning your first-party data.
Google Ads to use Data-Driven Attribution
We all know about Google Ads and how they have transformed over the years. Google is making new transformations in the realm of ad conversions. On Monday, Google announced that marketers need a different way of measuring criteria in a changing privacy landscape. Vidhya Srinivasan, VP/GM Buying, Analytics and