Latest
In a move that stunned the marketing world, Google has now decided to keep the tracking cookie. For years, Google has stated that they would be deprecating and phasing out their 3rd party tracking cookie
Latest
Google has announced the final shutdown of its shortener service, Google URL Shortener (goo.gl). Enter Galliass.
Analytics
Google Analytics 4 (GA4) emerges as a beacon for businesses aiming to harness the full potential of their digital presence. As the latest iteration of Google's analytics service, GA4 is not merely an update but a complete overhaul designed for the future of web and app analytics.
Google's Privacy Sandbox phases out cookies, challenging digital marketing and analytics, and raising concerns about ad efficacy and competition.
Google moves to rolling search updates, Microsoft banned ChatGPT, and Meta launched new advertising tools.
AI
Google announces how AI is reshaping advertising on YouTube. This is a guide for how your business can take advantage.
Latest
Google launches AI-powered Demand Gen & Video View campaigns to connect businesses with engaged consumers and reshape digital advertising.
Tomorrow is the day that marketers might have a panic attack. Google is making the standard of their analytics platform the new GA4, and eliminating Universal Analytics.
Google is delaying its plan to remove third-party cookies from Chrome to the second half of 2024. But, don't delay owning your first-party data.
We all know about Google Ads and how they have transformed over the years. Google is making new transformations in the realm of ad conversions. On Monday, Google announced that marketers need a different way of measuring criteria in a changing privacy landscape. Vidhya Srinivasan, VP/GM Buying, Analytics and