Google Universal Analytics to GA4 - What Marketers Need to Know

Tomorrow is the day that marketers might have a panic attack. Google is making the standard of their analytics platform the new GA4, and eliminating Universal Analytics.

Tomorrow is the day that marketers might have a panic attack. Google is making the standard of their analytics platform the new GA4, and eliminating Universal Analytics, or UA, as has been the short-hand version. Google is mandating this change to take place tomorrow, July 1st, 2023. Marketers must make the switch in order to avoid data loss, as Google will make the switch for legacy accounts - with or without you.