Emerging Trends in Tracking Without Cookies
In the digital era, cookies have long been the backbone of online tracking, pivotal for advertising, analytics, and creating personalized user experiences. However, the tide is turning.
In the digital era, cookies have long been the backbone of online tracking, pivotal for advertising, analytics, and creating personalized user experiences. However, the tide is turning.
Google Analytics 4 (GA4) emerges as a beacon for businesses aiming to harness the full potential of their digital presence. As the latest iteration of Google's analytics service, GA4 is not merely an update but a complete overhaul designed for the future of web and app analytics.
Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) stand out as essential components in the modern marketer’s arsenal needed for sophisticated data management.
Google's Privacy Sandbox phases out cookies, challenging digital marketing and analytics, and raising concerns about ad efficacy and competition.
In this comprehensive guide, we'll explore the multifaceted world of first-party data, illuminating its critical role in today's data-driven business landscape.
Google moves to rolling search updates, Microsoft banned ChatGPT, and Meta launched new advertising tools.
Explore the synergies between Artificial Intelligence and Customer Data Platforms to deliver unparalleled customer experiences, drive operational efficiency, and stay ahead in today’s dynamic digital environment.
Decoding Audience Dynamics: A Catalyst for Tailored Growth Strategies
No More Waiting - How Small Businesses Can Adapt to the New Cookieless Reality
Google announces how AI is reshaping advertising on YouTube. This is a guide for how your business can take advantage.
Google launches AI-powered Demand Gen & Video View campaigns to connect businesses with engaged consumers and reshape digital advertising.
Navigating the New Normal: How Customer Data Platforms (CDPs) Equip Marketers to Thrive Amidst Privacy Changes
As AI advances, marketing teams can leverage Claude for reliable insights and ChatGPT for captivating creatives. Together these tools provide robust capabilities to help engage audiences and drive revenue growth.
Meta's Threads, the new kid on the social media block, launched on Thursday, July 6th, amassing 70 million users by the time of this writing on Friday, July 7th. That means a new platform for marketers and businesses to strategize around, as early adopters.
Tomorrow is the day that marketers might have a panic attack. Google is making the standard of their analytics platform the new GA4, and eliminating Universal Analytics.
This guide offers an in-depth understanding of its importance and presents a step-by-step approach to leverage data effectively.
CDP
In this follow-up article, we will delve deeper into the world of first-party data. We'll explore the concept, the benefits it offers, how to collect it, and most importantly, how to leverage it effectively for your marketing strategies in the cookieless era.
Cookieless
Cookies are quickly going away from regular internet marketing as we've known it for decades.
Jobs
Layoffs aren't over for media and tech companies
AI
Media layoffs are still looming and AI is adding more value to media
Subscriptions
All-in-One Subscription Platform
Layoffs
Economic headwinds are causing major disruption for tech and media companies relying on advertising revenue.
Elon Musk is set to cut up to 50% of the Twitter staff. YouTube is getting into the identification arena. Semafor has a scoop on Insider's subscription and newsroom strategy changes.
Today Elon Musk is set to take the helm and start to turn the struggling social media company around.
Parler
There's a lot of social media ownership changing hands this year. Kanye 'Ye' West is buying Parler. Elon is buying Twitter and plans to cut 75% of staff.
Netflix
Netflix will debut its ad-support plan for $6.99 starting in November in 12 markets.
Elon Musk has rescinded the previous reversal of his initial takeover offer of $44 billion to purchase Twitter.
Twitter is trying to stay relevant and iterative during these tumultuous times by getting more involved in the video space with an immersive video experience.
YouTube
YouTube Shorts will provide monetization options for creators starting in 2023 as part of the YouTube Partner Program.
SMS marketing can help you keep your customers engaged and coming back for more. By sending timely updates and special offers, you can remind them why they chose to do business with you in the first place. Get started! Back in April, Elon Musk put in a bid to buy
Google is delaying its plan to remove third-party cookies from Chrome to the second half of 2024. But, don't delay owning your first-party data.
Netflix
Netflix will offer an ad-supported subscription package using Microsoft as their ad serving partner